Introduction
This case study showcases the development of a cohesive brand identity for La Vida Poderosa Coaching, a wellness brand led by Britni Brindle. The goal was to reflect empowerment and resilience through vibrant visuals, a bold logo, and a comprehensive style guide, enabling Britni to inspire women to embrace their strength and confidence.
La Vida Poderosa Coaching, led by Britni Brindle, is a transformative wellness brand with a mission to empower women in their 30s and 40s to reconnect with their strength, confidence, and overall well-being. Specializing in holistic coaching through strength training, nutrition, and mindset shifts, Britni helps women break free from limiting beliefs and create lasting healthy habits.
When Britni approached me, she was ready to bring her vision to life with a brand identity that not only captured the essence of empowerment but also resonated deeply with her audience. She needed a design that reflected her mission to help women embrace their true potential while building a body and mindset they could be proud of. This project was an opportunity to craft a visual identity that would serve as the foundation for La Vida Poderosa’s growth and success
Methodology: Design Thinking
My Role: Graphic Designer
Time Duration: 16 hours
People: 1
Techniques: Research, Mood Bard, Skechers, Digital Skechers, Logo Realisation
Tools Used: Illustrator
La Vida Poderosa - Word Map
A brainstorming tool that explores key concepts like "empowerment," "resilience," "strength," and "confidence," serving as the foundation for La Vida Poderosa Coaching's cohesive brand identity. This map guided the visual and conceptual direction, ensuring alignment with the brand's mission to inspire and empower women.
La Vida Poderosa - Visual Research
An exploration of visual styles, including vibrant color palettes, bold typography, and empowering imagery, to align with the brand's mission of strength and resilience. This research informed the creation of a cohesive and impactful design that resonates with the target audience and stands out in the wellness industry.
La Vida Poderosa - Option 1
La Vida Poderosa - Option 2
La Vida Poderosa - Option 3
La Vida Poderosa - Digital Options
A collection of refined digital logo concepts and brand elements, exploring variations in style, composition, and color. These options were crafted to embody the values of empowerment, strength, and confidence, allowing for collaborative feedback and the final selection of the most impactful design.
La Vida Poderosa - Sketches 2
La Vida Poderosa - Digital Comp Exploration 2
A deeper dive into advanced design iterations, refining the initial concepts with enhanced detail and precision. This phase focused on exploring dynamic layouts, typography pairings, and color applications to ensure the final design captures the essence of empowerment, resilience, and energy central to La Vida Poderosa’s brand identity.
La Vida Poderosa - Sketches 3
Brand Colours
A vibrant and empowering color palette designed to reflect La Vida Poderosa's core values of strength, confidence, and energy. The colors were carefully selected to evoke positivity, resilience, and approachability, creating a cohesive visual identity that resonates with the target audience and enhances brand recognition.
Logo Use Guidelines
Clear instructions on the proper application of the La Vida Poderosa logo to ensure consistency and professionalism across all platforms.
These guidelines cover:
Primary and Secondary Logo Variations: When and how to use each version.
Clear Space: Minimum spacing to maintain logo legibility and impact.
Color Usage: Approved color variations for different backgrounds.
Prohibited Alterations: Examples of incorrect logo usage, such as distortion, unauthorized color changes, or adding effects.
These guidelines ensure the logo remains a strong and recognizable element of the brand identity.
The Challenge:
Britni Brindle, the founder of La Vida Poderosa Coaching, faced significant challenges in creating a cohesive and professional brand identity. Her business lacked consistency in visual elements, branding, and messaging, making it difficult to distinguish her services as a structured, recognizable entity. Instead, her offerings leaned heavily on her personal voice, which limited the perception of her services as a scalable and impactful business.
Britni sought to transform her brand with a strong and vibrant color palette that exuded energy and empowerment, a clear and relatable tone of voice, and an iconic logo that symbolized her core values of strength, resilience, and capability. These elements were essential for building a cohesive brand identity that could effectively communicate her mission and establish a lasting connection with her target audience.
The Approach:
To bring Britni’s vision for La Vida Poderosa Coaching to life, the main goal was to establish a comprehensive brand identity that she could leverage for her marketing efforts and officially position her services as a professional business. This included designing a logo, selecting typography, defining a vibrant and energetic color palette, and creating a detailed brand style guide. These elements were essential for building brand recognition and credibility, enabling her to connect with her audience and present herself as a confident business owner.
The process began with thorough research to ensure the brand aligned with her target audience—women seeking to feel empowered, confident, and capable. I analyzed competitors, including personal trainers, gyms, and sports brands, to identify effective strategies and gaps in the market. This research informed the strategic direction, ensuring the brand would stand out while resonating with its audience. Next, I moved into the ideation phase, starting with a word map centered on key descriptors like "powerful," "feminine," and "relatable." I explored how these concepts could be visually represented, followed by creating a mood board to gather inspiration and establish a cohesive visual style.
From there, I sketched initial logo concepts on paper, experimenting with shapes and ideas that embodied Britni’s values of strength and empowerment. During the design iteration phase, I translated the most promising sketches into digital formats, exploring variations in form, composition, and style. These concepts were shared with Britni, along with a rationale for each, to gather her feedback and refine the direction. Through a collaborative process of iteration and refinement, we narrowed down the designs to create a bold and iconic logo that reflects the brand’s identity and mission. This project stood out due to its emphasis on combining boldness with reliability.
The vibrant color palette was chosen to reflect energy and empowerment, while the typography and logo design balanced strength with approachability, aligning perfectly with La Vida Poderosa’s mission. The final deliverables included a complete brand identity package, encompassing logo guidelines, typography, a vibrant color palette, and usage rules. This system provides Britni with the tools to confidently market her services, build her brand presence, and inspire her audience to embrace their power and potential.
Key Outcomes:
● A cohesive brand identity system, including a bold logo, vibrant color palette, and usage guidelines.
● Enhanced ability for the client to market services with consistent and professional visuals.
● A brand identity that aligns with the values of empowerment, confidence, and resilience.
● Tools for Britni to build a recognizable and scalable business, increasing her credibility in the wellness industry.
Client Feedback
"My name is Britni, and I am the owner & head coach at La Vida Poderosa Coaching. Leyla was my client before I hired her to help me create my new logo and branding. While I was training Leyla, I got a chance to see her dedication and determination to her commitments in action. When we began working together, she educated me on the importance of cohesive branding and developing a story that resonates with my customer avatar. She communicates extremely well on all projects and has them ready before the deadlines. She is extremely reliable and trustworthy. She is an incredible asset to my team."
– Britni Brindle, Founder of La Vida Poderosa Coaching
Conclusion
Designing the brand identity for La Vida Poderosa Coaching was an exciting and rewarding challenge. It allowed me to translate Britni’s vision into a cohesive visual identity that empowers women to embrace their strength, confidence, and potential. This project was about more than just creating a logo or selecting colors—it was about building a brand that resonates with its audience, inspires growth, and helps Britni connect with her clients on a deeper level. I’m proud to have been part of this journey and to have created a brand identity that truly reflects Britni’s mission and values.
I look forward to collaborating with Britni again in the future to support her continued growth and success. If you have a product, service, or idea and are looking to bring it to life with a strong and impactful brand identity, I would love to help you make it real. Let’s work together to create a brand that inspires confidence, stands out in your market, and connects with your audience.
