Project Overview
I was approached by a friend who needed assistance revamping his website's look for his brand "Vientre," which specializes in high-quality mezcal products. His current website needed a modern and distinctive appearance to reflect the brand's essence better and effectively showcase its unique features and benefits.
Objectives
~ Modern and Stylish Design: Create a sleek, contemporary look to build trust and credibility.
~ User-Friendly Interface: Ensure intuitive navigation for effortless product exploration and purchasing.
~ Brand Consistency: Reflect the brand's identity and values consistently across all pages.
Old Version
Design Process
Initial Review and Analysis
I began by thoroughly reviewing the existing website and analyzing competitors. This helped me identify the key areas needing improvement and opportunities for differentiation.
Concept Development
I explored various design placements and interactions, creating multiple design options to showcase different possibilities. These options were shared with my friend for feedback.
Having different options like this allowed the client to choose what suits their target audience best:
Feedback Integration
Upon receiving feedback, I carefully considered his preferences and incorporated his suggestions into the design. The focus was on improving interactions and ensuring alignment with his vision and requirements.
Design Refinement
Using the feedback as a guide, I refined the design, paying close attention to the placement of elements and the overall user experience. The goal was to enhance both the visual appeal and functionality of the website.
Final Design
After incorporating all the feedback and making necessary adjustments, I created a new version of the website design. This updated version combines the modern and distinctive look desired with a user-friendly interface, effectively showcasing Vientre products.
Updated Version
Creative Approach
I incorporated the shape of triangles into the brand's design based on the letter "V" in "Vientre." Triangles, with their angular and pointed nature, evoke feelings of strength, stability, and progression. They also symbolize balance and harmonious relationships.
Additional Considerations
In addition to the visual aspects, I prioritized user-friendliness and navigation. The content was organized in a clear and logical manner, ensuring that visitors can easily find the information they need. Throughout the process, I remained mindful of the brand's values and messaging, ensuring that the website accurately reflects its purpose and identity.
Conclusion
Working on the Vientre website redesign has been an incredibly enjoyable experience. From creatively playing with triangles to enhancing the visibility and overall look of my friend's website, every step has been rewarding. By updating the website, we have successfully improved its appearance and made it more appealing to visitors. I am confident that the redesigned website will attract more visitors and leave a lasting impression.
Client Review
¡Estamos encantados con el trabajo de Leyla en el diseño de nuestra página web para VIENTRE Mezcal! Desde el primer día, mostró un gran entendimiento de nuestra visión y valores como marca de mezcal artesanal. Capturó perfectamente la esencia de nuestros métodos de producción ancestrales y sostenibles, integrando elementos visuales que reflejan la belleza de Oaxaca y la autenticidad de nuestro producto.
La atención al detalle, su creatividad, y su habilidad para comunicar nuestro mensaje de manera clara y atractiva hicieron toda la diferencia. Además, fue un placer trabajar con ella gracias a su profesionalismo, puntualidad y disposición para escuchar nuestras necesidades. Recomendaríamos a Leyla sin dudarlo a cualquier negocio que busque un diseño web que realmente cuente su historia. ¡Gracias, Leyla, por ayudarnos a llevar VIENTRE al siguiente nivel!
If you’re looking to transform your website into a platform that connects with your audience and reflects your vision book a call/let's have a coffee chat.
